Photography Resources - Making a Business out of Photography



Photographer's Guide to Making Money
The Photographer's Guide to Making Money
With do-it-yourself projects and inspiring and instructional images, this comprehensive resource teaches photographers the tricks of the trade for creating a thriving business without breaking the bank. Drawing on the first-hand experiences of established professionals, this reference discusses opening a photography studio from the ground up, what equipment to purchase, how to make the most of marketing, and how to streamline production efforts. The simple, numbered tips cover all the necessary skills needed to become an expert marketer, an adept accountant and financial planner, a skilled sales and customer service representative, an amateur psychologist, a manager, and a designer while learning to establish the best business in the field.

Publisher:
Amherst Media
Product ID: AMI9781584282570
Grade(s): 9 - 12, Staff
Level(s): High School, Staff Room
ISBN: 9781584283683
ISBN (Physical Book): 9781584282570
Whiteboard Compatible: Yes (Level 1)

Commercial Photography Handbook
Commercial Photography Handbook
Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.

Publisher:
Amherst Media
Product ID: AMI9781584282600
Grade(s): 9 - 12, Staff
Level(s): High School, Staff Room
ISBN: 9781584285601
ISBN (Physical Book): 9781584282600
Whiteboard Compatible: Yes (Level 1)

Power Marketing, Selling, and Pricing
Power Marketing, Selling, and Pricing
From creating a strong internet presence and high-quality, eye-catching mailers to ensuring happy customers and promoting word-of-mouth referrals, this indispensable handbook details the multitudinous ways wedding and portrait photographers can supercharge their marketing efforts to bring in more clients and better profits. Containing a step-by-step guide to the power marketing method - a systematic, proactive approach that takes advantage of the best possible resources available - photographers will learn how to understand their customers, identify their hook, and establish program goals and objectives. Five of the biggest and most oft-encountered mistakes made by both new and struggling studios are discussed, as well as how to establish an effective pricing strategy and become comfortable with self-promotion.

Publisher:
Amherst Media
Product ID: AMI9781584282464
Grade(s): 9 - 12, Staff
Level(s): High School, Staff Room
ISBN: 9781608951192
ISBN (Physical Book): 9781584282464
Whiteboard Compatible: Yes (Level 1)

How to Create a High Profit Photography Business in Any Market
How to Create a High Profit Photography Business in Any Market
Recognizing that technical ability and studio space are only the initial components of a portrait photography business, this guide to building a thriving portrait studio focuses on successful customer service, networking, diversification, and business management strategies. From setting long- and short-term goals for a business to creating an elegant studio atmosphere that impresses clients (while respecting the budget), this handbook breaks down each minute consideration in the growth of a successful business. Smart managerial decisions regarding portrait-pricing strategies, employee training, telephone skills, positive relationships with suppliers, and responsible delegation of duties are complemented by practical advice on networking within a community, creating demand for high-quality portraiture, and diversifying clientele by catering to the unique needs of each client subset.

Publisher:
Amherst Media
Product ID: AMI9781584281825
Grade(s): 9 - 12, Staff
Level(s): High School, Staff Room
ISBN: 9781608951086
ISBN (Physical Book): 9781584281825
Whiteboard Compatible: Yes (Level 1)


Professional Marketing and Selling Techniques for Digital Wedding Photographers
Professional Marketing and Selling Techniques for Digital Wedding Photographers
Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic and market to that demographic in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct pre-session consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-tableÐstyle books, and guest books.

Publisher:
Amherst Media
Product ID: AMI9781584281801
Grade(s): 9 - 12, Staff
Level(s): High School, Staff Room
ISBN: 9781584283829
ISBN (Physical Book): 9781584281801
Whiteboard Compatible: Yes (Level 1)

How to Start and Operate a Digital Portrait Photography Studio
How to Start and Operate a Digital Portrait Photography Studio
Twenty successful studio owners offer their expertise to aspiring professional photographers in this guide to operating a digital portrait studio. Every element of a thriving studio is covered, from choosing a location and determining a budget to selecting computer equipment and streamlining the digital work flow. Details on selecting backgrounds, sets, and props that set a studio apart and advice on lighting patterns, posing, and clothing selection help photographers ensure that they produce client-pleasing images and return customers. Customer service tips on creating comfortable waiting and viewing areas are included to help photographers set up an attractive space to better profit from their artistic skills.

Publisher:
Amherst Media
Product ID: AMI9781584281719
Grade(s): 9 - 12, Staff
Level(s): High School, Staff Room
ISBN: 9781608951208
ISBN (Physical Book): 9781584281719
Whiteboard Compatible: Yes (Level 1)

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